TOP 5 Web Developments

Web Development - What Does It Mean?

The web development process is complex and multifaceted, involving various stages from the idea and goal to the final disclosure of a web page or application. This process requires a variety of skills and knowledge, including design, programming, user experience, and more.

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Diverse web development involves different technologies, approaches, and tools that help create, develop, and optimize websites and applications. The main directions of web development are front-end(user interface) and back-end development (server-side), database control and scalable integrations with other applications (e.g. accounting software) and website security.

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In this blog post we will explain a little more about the TOP 5 web developments that come with the website in our experience.

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Making a website (TOP 1)

Create a website is a process that involves several stages from initial planning to site maintenance after disclosure. Making a good website requires a variety of contributions, including design, development, content creation, and SEO optimization. The purpose of the website is to create a user-friendly, visually beautiful and technically efficient platform that supports the company's goals. Next, we will break down the basic aspects of the process of making a website in more detail.

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Setting goals

Create a website starter with a clear path. It is important to understand what you want to achieve with a website — whether it is brand promotion, product sales, customer engagement, or any other purpose. A target audience to whom the page is directed should also be defined. With these steps, it is possible to create a concrete and strategic plan that will be the basis for a successful website development process.

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Design and User Experience (UI/UX)

On the homepage is design and user experience in a very important place. It is important that the website reflects the brand and values of the company. User experience should also be taken into account, ensuring that the website is user-friendly and easy to use. This includes the logical architecture of the website and the design of the main visual elements to make the website easy and fast to navigate.

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The design process often begins with an understanding of brand identity, which includes color schemes, fonts, and other graphic elements that reflect the values and message of the company. Tasks of the layout is to create a visual home page that also supports the navigation experience of users. A good design should draw the user's attention to important elements such as product information, purchase buttons or call-to-action(for example, asking for a quote) buttons.

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Responsiveness is also important for a website(Responsive)design. This ensures that the website looks great and works efficiently on any device, from desktops to mobile phones. This is critical given that more and more people are using mobile devices to browse the internet. As of March 2024, 54.61% of Estonia's internet traffic is from mobile devices.

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Development

Today, there are quite a lot of different options and tools for website development that allow both beginners and experienced developers to create effective and beautiful websites. The choice depends on several factors, including technical skills, budget, project complexity, and specific needs. Here is an overview of popular approaches and tools for website development:

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Web Development Platforms

These platforms offer a user-friendly interface and drag-and-drop (drag-and-drop)Tools that make it easy to create a website even for those who do not know how to program. Most platforms also offer ready-made designs and templates that can be customized to suit your needs very easily.

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Examples:

• Wix: A very intuitive platform with many designs and a wide range of features.
• Shopify: A simple and intuitive platform designed primarily for e-shops.
• Squarespace: Known for its stylish and professional templates, perfect for portfolio sites and eCommerce.
• Weebly: Easy to use, offers a variety of design elements and e-commerce tools.

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Content Management Systems (CMS)

Content management systems allow users to manage the content of their sites without having to deal deeply with the writing code. CMSs are very flexible and allow you to extend the functionality of a website with plugins and extensions.

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Examples:

• WordPress: A world's most popular tool for creating web pages with a huge number of visual templates and plugins that are suitable for almost any website.
• Drupal: Powerful and flexible, suitable for more complex sites that require extensive customization.
• Joomla: A good choice for businesses looking for a strong community and lots of features.
• Webflow: One of the most popular, but has been operating on the market for a long time. Webflow has a large amount of paid and free themes that are suitable for almost any type of homepage.

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Programming Languages and Frameworks

A variety of programming languages and frameworks are available for developers who want more control and capabilities. They allow the creation of completely customized solutions, but require a deeper technical knowledge.

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Examples:

• HTML/CSS/JavaScript: The bases of web development, which allows the design of web applications and the creation of them to use.
• VueJS: A JavaScript framework is used to create interactive user interfaces.
• React: A JavaScript framework is used to create interactive user interfaces.
• Angular: A platform developed by Google, suitable for the development of dynamic web applications.
• PHP: Popular for server-side logic of websites and web applications. Wordpress is built with this language, that is, most of the websites in the world are written in PHP.
• Laravel: A PHP framework is used to create web applications.

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Disclosure and maintenance

Disabling a website or application does not mean the end of the process. This is followed by constant monitoring, updating and maintenance. A. A. Website making is a consistent process that requires constant attention and innovation. A quality homepage can significantly contribute to the success of a business by increasing visibility, improving user experience and strengthening brand image.

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Making an online store (TOP 2)

Thanks to e-shops, companies have been able to sell their products and services online for more than 20 years. The e-store allows entrepreneurs to reach a wider customer base, providing a convenient shopping experience for customers all over the world.

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Designing an online store involves designing a user interface that is optimized for user friendliness and conversions, and, for example, inventory management and customer management. In addition, it is important to integrate secure payment solutions and ensure the overall security of the website, and in some e-shops it is also necessary to automate work processes.

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The main tools for making an online store

There are several popular platforms and tools for creating an online store that offers a variety of features and flexible customization. Here are some of the most commonly used:

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WooCommerce

WooCommerce is an e-commerce plugin created for WordPress that turns any WordPress website into a working e-store. This is a good choice for small and medium-sized businesses that already use WordPress.

‍Advantages: Easy to integrate with an existing WordPress site, a large number of customizable themes and plugins, user-friendly.

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Shopify

Shopify is one of the most popular e-commerce platforms that offers a comprehensive solution, from creating a website to processing payments. It is user-friendly, scalable, and includes a variety of design templates.

‍Advantages: Intuitive user interface, a wide range of integrations with third-party applications, decent security.

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Magento

Magento is an open source e-commerce platform that is perfect for businesses that need highly personalized solutions and extensive functionality. Magento supports complex product management systems and an extensive customer base.

‍Advantages: Highly customizable, strong SEO features, can handle high traffic and product volumes.

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Characteristic features of online stores created by Designer:

1. Simplicity and convenience — Customers can add products to the cart in just a few clicks and pay using bank links or credit card options.
2. Emotional impact — Videos and images that present the main advantages and sales arguments of the products.
3. Trustworthy — Quality design that inspires confidence.
4. Fast — An optimized e-shop ensures fast loading of the website, which helps to maintain the attention of users and raise the website in google search results.
5. High attendance — We offer consulting and full services for effective marketing of the online store, which helps to increase the number of visitors.
6. Easy to manage — We choose the best platform for the client according to his needs.
7. Automated processes— All manual operations, such as customer notifications and accounting, are automated. For corporate customers, the system allows discounted purchases by logging in.

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Analyst Panel (Dashboard) (TOP 3)

The Analytics Dashboard is an essential tool that allows users to visually monitor, analyze and measure various data and indicators in real time. It is critical in business management as it helps companies better understand the impact of their activities, identify trends, and make informed decisions.

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How to build an analytics panel?

• Define the objectives and target audience: Ahead of proceeding,. This determines what data and metrics need to be displayed.
• Choose suitable tools and technologies: Select a development platform and tools that support data sources as needed. Popular options include Tableau, Power BI, Google Analytics, and specially customized solutions based on JavaScript frameworks such as D3.js or Chart.js.
• Gather and integrate data: Gather the necessary data from various sources. Ensuring that the data is clean, processed and integrated in a unified way to ensure the efficiency and accuracy of the dashboard.
• Designing and developing a user interface: Designing a user interface that is intuitive and easy to use. The user experience (UX) is critical because it directly affects how users perceive and use the panel.
• Testing and Iteration: Test the dashboard with different users, collect feedback and make the necessary improvements. This helps to ensure that the dashboard meets real business needs and is technically reliable.
• Run and follow: Execute the dashboard, train users on how to use it and monitor its performance. Constantly collect feedback from users and optimize the dashboard as needed.

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What applications are mainly being built?

Analytics dashboards can provide valuable insight into a variety of business areas and operations. Here are some examples from the Designer experience of different applications where analytics dashboards can be particularly useful:

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Sales and revenue tracking

A dashboard that displays real-time sales data, revenue trends, customer buying behavior, and leads. This helps management monitor the fulfillment of sales goals and adjust sales strategies accordingly.

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Customer service and support

A panel of analysts that tracks customer service metrics, such as response times, resolution rates, and customer satisfaction. This helps to identify areas where service processes can be improved.

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Manufacturing optimization

Dashboard overview of production line, productivity, machine conditions, and inventory levels in real time. This allows management to make quick decisions to optimize production and avoid possible downtime.

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Human Resource Management

A dashboard of employee performance and work resource management that displays information such as employee satisfaction, training effectiveness, working time usage, and salary statistics. This helps HR teams better understand employee needs and improve employee retention in the company.

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Inventory management

A dashboard of inventory and inventory management that monitors inventory levels, order status, and delivery times. This helps logistics teams optimize inventory management and avoid overstocking or understocking.

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Payment Solution Integrations (TOP 4)

Integration of payment solutions is a critical component for websites, especially e-shops, enabling businesses to accept payments over the internet and providing a seamless opportunity for website visitors to purchase products or services conveniently.

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This process involves linking payment systems to the company's website or e-commerce platform to ensure a smooth and secure payment experience for customers. Payment solution integration plays a critical role in e-commerce, subscription services, and digital product sales.

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Why is payment solution integration important?

• Improvements to the customer experience: A simple and fast payment process increases customer satisfaction and reduces cart abandonment rates.
• Seguridad: La integrazione consente di implementazione delle migliori prazioni di sicurezza, come certificati SSL, conformance PCI DSS e filtri anti-fraudului.
• Versatile payment options: Provides customers with various payment options (credit cards, bank links, e-wallets, cryptocurrencies), thereby increasing sales.

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Phases of integration of payment solutions

1. Select an application
2. Integrate payment gateway API (Application Programming Interface)with a website or app. This is the API code to a web page that allows the exchange of data between the payment system and the web page.
3. Implement security best practices, including encryption and SSL certificates, to protect customer payment data. It is also important to comply with the Payment Card Industry Data Security Standard (PCI DSS) requirements.
4. Deploy
5. Formulate page pages in a way that is personalized and consistent with the style of the brand. Optimize the speed and simplicity of the payment process.

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Common payment solutions and instruments

Estonian e-shops use a variety of payment solutions that allow flexibility and security for both sellers and buyers. Here are some popular payment solutions used in Estonia:

• Banking links: These are the most common payment solutions in Estonian e-shops. Well-known banks such as Swedbank, SEB, LHV, and Coop Pank offer their bank link services that allow customers to make purchases directly from their bank account.

• Montonio: A new maker that allows e-shops to integrate several different banking link systems through a single interface, thus simplifying the provision of payment options to customers.

• Payment Center: A Estonia-based payment solutions provider that supports a variety of payment methods, including bank links, credit cards and installment payment options.
  

These payment solutions offer a variety of functionalities such as fast and secure transactions, easy integration and a wide range of payment methods to meet the needs of both small and large businesses.

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Automated work processes (TOP 5)

Automated work processes have become an important component in modern organizations, helping to significantly reduce repetitive, time-consuming tasks and increase the efficiency of the enterprise. With the advancement of technology and various software solutions, it is possible to fully automate all industrial processes.

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How does it help automatic processes?

• Effectiveness Enhancement: Automation helps to standardize processes and reduce the occurrence of errors, which is often common in manual work. This increases the speed and accuracy of work.

• Allocation of resources: By freeing employees from routine tasks, their skills and energy can be directed to more complex and strategic tasks that require human judgment and creativity.

• Scalability: Automated processes allow companies to expand quickly and efficiently, responding to market demand without additional labor costs.

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Areas of application of automation

• Customer Service: Chatbots and virtual assistants can automatically answer customers' frequent questions, book times and even solve problems, reducing the burden on customer service staff.

• Accounting and Financial Management: Various softwares allow you to automate features such as invoicing, tax accounting, and financial reporting, reducing the risk of errors and increasing the transparency of financial data.

• Human Resource Management: Empleiding, onboarding, payroll and monitoring of employee development are activities that can be partially or fully automated, reducing the administrative burden on the HR department.

• Logistics and Supply Chain Management: Automated systems can optimize the movement of goods, inventory management, and shipment tracking, reducing supply chain failures and lowering operating costs.

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In conclusion, it can be said that Web development is an ever-evolving field that plays a critical role in the digital business environment, helping companies increase their visibility and sales. Website and eCommerce development involves complex processes, from goal setting and design to development and maintenance. It is important to choose the right tools and technologies that support the company's needs and growth strategies.

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